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Business Strategy
1 day course
Tutor: Stuart Kirk
With the ever increasing pace of change, planning and re-planning is a critical feature of the business manager’s job.
The course focuses on formulating a departmental and organisational plan.
Course Objectives
Delegates will be able to:
- Define the company strategy
- Realise the benefits of formal business planning
- Implement a strategy wheel for their business having produced one already
- Develop and understand a company SWOT analysis
- Know how to evaluate options
- Discover the power of synergy
Course Outline
- Three key questions -
Where are we now? -
Where do we want to be? -
How do we get there?
- A model for business planning
- Objectives, Business and departmental -
SMART -
Vertical integration of objectives -
Using strategy wheels
- Forecasting future performance based on current plan
- Identifying gaps between forecast and targets -
Gap analysis
- Internal appraisal -
Swot analysis -
The Product Life Cycle -
Total Product Concept
- Appraise ‘production capacity’ people -
SWOT analysis -
STEP
- Identifying priorities in the light of information from stage 3, 4 and 5
- Generate options
- Evaluate options -
Advantages and disadvantages- -
Ideal solution
- Make decisions -
Synergy
- Action plans and budgets, monitoring and control -
Gantt charts -
Budgets
- Writing and presenting the plan
Who Should Attend?
Managers who are responsible for formulating business plans for all, or part, of their organisation.
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