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   MARKETING FOR
NON-MARKETING
MANAGERS

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Marketing for Non-Marketing Managers

Whatever business you are in and whatever the current issues are, it is essential to know the key drivers of your market and the changing needs of your customers.

“What is marketing?” - Learn how understanding the principles of marketing will help grow your business.

Confidently use marketing terms and sound like an expert!

This 1 day course will show you how marketing can help you focus on your customers and determine the most profitable way to business growth.

Benefits:
  • Become more customer and market focused which will increase your customer base.
  • Combat the competition without giving discounts to increase your profit margins.
  • Customer Relationship Management which will increase customer loyalty and make people want to buy more.
Course Outline:
  • The key concepts of marketing and how they can benefit your business.
  • Understand your customers from a marketing perspective.
  • How to assess the marketing environment and prepare a proactive plan.
  • Analyse how and why customers buy.
  • Market segmentation, targeting and positioning.
  • The marketing mix - key concepts and practical solutions.
  • How to produce a marketing plan - an essential and effective business tool.
  • Marketing the future - how to drive the business forward by dealing with current issues.
Who should attend:

This course will benefit all non-marketing managers and directors, especially those with a sales discipline or strategic responsibility.

No previous marketing experience or training is necessary to attend.

The tutor for this course is Edward Cahill, who holds a Masters Degree in Marketing and has commercial experience both in the UK and in Europe. He has the unique ability to turn this academic subject into practical tools which businesses can implement straight away. His training has proved invaluable to many businesses across a variety of sectors.

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