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How to Win at Selling
2 day course
Do you:
Want to increase sales?
Maintain and improve profit margins?
Have motivated staff that aim to exceed your expectations?
If you can answer yes to any of these questions, then this course is a must!
Programme
- Enthuse customers to buy - Positive Mental Attitude
- Positive Communication Skills - Assertiveness
- Understand the role - responsibilities, key skills and self improvement
- What makes customers buy? - the buying process
- The structure of a sale
- Effective written communication - proposals and sales letters
- Communication skills - questioning techniques, listening skills and body language
- The real reasons customers buy - selling benefits
- Discover unique selling points - USPs
- How to get more customers - prospecting
- Be more effective at selling - call planning
- How to deal with sales resistance - handling objections
- Turn negative situations into positive outcomes - dealing with complaints
- Negotiate with confidence to clinch the deal and retain delighted customers
- Get results - identifying buying signals and closing
- Selling against the competition - competitor knowledge used to your advantage
- Account development - prioritising key accounts
- Organising your time - territory planning
- Increase sales by working smarter - forecasting, monitoring and evaluating your sales
This is a very practical course that enables delegates to try out new
skills and return to work feeling highly motivated and empowered to achieve
fantastic results.
Anyone new to external sales or experienced internal sales staff that
require a more in-depth understanding of sales would benefit from attending
this course.
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